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At Kaltura, I won the first company-wide sales video award, 75% verbal quota (sales cycle 1+ year), and path to 5x pipeline. I used my own video channel to hunt new accounts and sell. My goal is to be, who we want customers to be—dependent on video, and more effective with it.


engagment

I went live with my personal video channel (May - November of 2017), and reached 527 unique visitors that engaged inside Kaltura’s product for more than five-minutes a setting.

I populated the site with self-broadcast video, won the first ever company wide video sales award, and methods featured in the company blog: See article


I USE VIDEO TO BREAK PATTERN AND WIN BRAND PREFERENCE...
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We put a six-man camera crew in a box

Clone.tv built automated video systems to produce multi-camera live events at scale. Our software makes pan-tilt-zoom cameras move like humans, and runs precise hi-def shows entirely over the web. An operator can see and control all cams, within 400 milliseconds of real-time, in a web browser. To get a similar experience, you would need to be onsite, directing a camera crew of six, from a hardware control panel at the venue. 

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Finalist SXSW Interactive, 2016. (+500 applicants) See Prezi

#1 startup EDMBiz, Las Vegas, 2015. (+200 applicants) See article

Top 4 startups Digital Entertainment World, 2015.


marquee clients

EXCHANGE LA, featured in 'The Social Network.' Exchange jumped 19 spots in Top 100 rankings after live streaming on Clone.tv.

ICON MIAMI, elite nightclub in South Beach, hosting four Djs during Miami Music Week with a social following of 30M. ICON is ranked #43 club in the world first year open. 

Partnered with DJ MAG, owner of the Top 100 DJ and Nightclubs rankings poll.  Clone live at ICON had #1 best performing live stream of 2016 on DJ MAG's YouTube Live channel. See Borgore


LIVE SHOWS

Live streamed eighteen concerts, including five Top 50 DJs. Reached live audience of 18,000+, average view 46 minutes.


Compliments of a Saudi Prince

Compliments of a Saudi Prince

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DEVELOPED EMBEDDABLE MICROSITES WITH 3d media TO HELP DOCTORS SELL MORE EFFECTIVely online.


product

Developed surgical animation content for use on plastic surgery websites. The product was a branded player with 3D animations, before & after photos, and video interviews.  

  • Raised $50,000 from two medical academy presidents and four other surgeons. 
  • Average view 04:46, and 5x increase in conversion rate. 

 



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Managed $1MM marketing budget, web strategy, and launched over 30 new products.  


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Web Strategy

Led cross-functional team and agency to create an entirely new website called the 'industry standard.'

SEO doubled website traffic.


Product

Inventor of mix3™ workout brand helping to drive TSX elliptical sales 40% above FY07 plan.

Sourced badging materials for treadmills, ellipticals, and bikes still used ten years later. 

 

Product manager for new True Stretch Golf application. Sourced magnetic material to withstand UV and still maintain high-quality printed instructions on a placard.

Developed outdoor cover with custom logo printing. 


technology

First in fitness to do 360˚ rich media product demonstrations. (This is in 2006!)

Championed floor planner, LED displays, and asset management system for 350+ independent dealers. 


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Invented and commercialized a new product that protects substation power lines from animal caused power outages.


product

Co-invented, patented, and sold squirrel guards for substation power lines. Squirrels are the 2nd leading cause of power outages in the United States. 

  • Opened accounts with over 85 utility companies doing $3M sales
  • Winner “Top 25 Best Products of the Year” by EC&EN
  • Launched new website in 2016


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About

I am a St. Louis-based marketer and product manager with twelve years taking technology products from concept to market. I have introduced new products to the power industry, aesthetic surgery, network security, media production, and live event venues. 

As go-to-market strategist I work with companies to discover key problems buyers want to solve, define a market position, write product requirements, recruit channel partners, and manage the content mix. My most recent strategic experience is in automating the production of multi-camera live streams, selling high-end video systems, and syndicating to WebTV networks like Yahoo, Twitch, and DJ Mag's YouTube channel. 

I would love to get involved with HoloLens to apply mixed-reality technologies to enterprise problems. HoloLens is a head mounted, self contained computer, that lets you see 3D holographic images overlaid onto the real world. It just came out in August by Microsoft, and will forever change how we collaborate and interact.

Today I head sales for CircleHD. The first bottom-up enterprise video platform for employees and teams of any size. 

My only ambition is to market / sell products with impact, be a great dad, and make money to Scuba dive. If we share similar values, let's connect!

c.636.866.4001 | dougw30@gmail.com


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